“ I’m kind of like a samurai,” says Yvon Chouinard, founder of outdoor-apparel maker Patagonia. “They say if you want to be a samurai, you can’t be afraid of dying, and as soon as you flinch, you get your head cut off. I’m not afraid of losing this business.
Patagonia’s Founder on Why There’s “No Such Thing as Sustainability” | Fast Company
